Place-based household vouchers for locally supplied fruit and vegetables: the Fresh Street pilot cluster randomised controlled trial
2025

Fresh Street Pilot Study on Fruit and Vegetable Vouchers

Sample size: 789 publication 10 minutes Evidence: moderate

Author Information

Author(s): Relton C., Blake M. K., Bridge G., Umney D., Taylor S. J. C., Adams J., Mihaylova B., Griffiths C., Hooper R., Phillips R., Palmer L., Gamston A., Williamson K.

Primary Institution: Queen Mary University of London

Hypothesis

Does a place-based voucher scheme increase fruit and vegetable consumption in low-income households?

Conclusion

The Fresh Street pilot study showed that a voucher scheme for fruit and vegetables was well received and had high uptake among households.

Supporting Evidence

  • Household uptake of the scheme was highest in Tower Hamlets (75%) and Bradford (83%).
  • Most local fruit and vegetable vendors accepted vouchers.
  • Three quarters or more of households regularly accepted the envelopes.

Takeaway

This study gave families free vouchers to buy fruits and vegetables, and many families liked it and used the vouchers to eat healthier.

Methodology

A pilot cluster randomized controlled trial was conducted in three inner-city areas of high socioeconomic deprivation, with households receiving weekly envelopes containing vouchers and recipes.

Potential Biases

Potential bias due to self-selection of households and the possibility of intervention spillover to control streets.

Limitations

The study had a low household survey response rate and faced challenges in securing funding for the main trial.

Participant Demographics

Participants were primarily from low-income households in areas of high socioeconomic deprivation, with varied age and ethnic backgrounds.

Digital Object Identifier (DOI)

10.1186/s12889-024-21062-y

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