Rational Prescribing in Primary Care (RaPP): A Cluster Randomized Trial of a Tailored Intervention
2006
Rational Prescribing in Primary Care: A Study on Changing Clinical Practice
publication
Author Information
Author(s): A. D. Gowdy
Conclusion
The study highlights the challenges of changing clinical practice and the effectiveness of tailored interventions.
Supporting Evidence
- Changing clinical practice is difficult, as shown by Fretheim and colleagues' study.
- Pharmaceutical companies use effective communication strategies that differ from health authorities.
Takeaway
Changing how doctors prescribe medicine is really hard, but using special techniques from drug companies might help.
Methodology
The study involved educational outreach visits, audit and feedback, and computerized reminders linked to medical records.
Potential Biases
The author works for a pharmaceutical company, which may influence perspectives.
Digital Object Identifier (DOI)
Want to read the original?
Access the complete publication on the publisher's website