An innovative Community Mobilisation and Community Incentivisation for child health in rural Pakistan (CoMIC): a cluster-randomised, controlled trial
2025

Community Mobilisation and Incentivisation for Child Health in Rural Pakistan

Sample size: 21638 publication 10 minutes Evidence: high

Author Information

Author(s): Das Jai K, Salam Rehana A, Padhani Zahra Ali, Rizvi Arjumand, Mirani Mushtaq, Jamali Muhammad Khan, Chauhadry Imran Ahmed, Sheikh Imtiaz, Khatoon Sana, Muhammad Khan, Bux Rasool, Naqvi Anjum, Shaheen Fariha, Ali Rafey, Muhammad Sajid, Cousens Simon, Bhutta Zulfiqar A

Primary Institution: Aga Khan University, Karachi, Pakistan

Hypothesis

Can a community mobilisation and incentivisation strategy improve child health outcomes in rural Pakistan?

Conclusion

The study found that community mobilisation and incentivisation significantly improved child health outcomes, including vaccination rates and sanitation practices.

Supporting Evidence

  • Community mobilisation and incentivisation led to a higher proportion of fully immunised children.
  • Use of oral rehydration solution increased significantly in the incentivisation group.
  • The sanitation index improved in the community mobilisation and incentivisation group compared to the control group.
  • Community-driven incentives resulted in a 36% cost-sharing from the community.
  • Serial evaluations showed that all clusters in the incentivisation group met the targets for incentive eligibility.

Takeaway

This study shows that when communities work together and are rewarded for improving health, more children get vaccinated and stay healthy.

Methodology

A three-arm cluster-randomised controlled trial was conducted in rural Pakistan, comparing community mobilisation, community mobilisation with incentivisation, and a control group.

Potential Biases

Potential biases may arise from self-reported data and the lack of blinding for participants.

Limitations

The study focused on specific outcomes and may not be generalizable to other contexts; further studies are needed to evaluate long-term sustainability.

Participant Demographics

The study included children younger than 5 years from 48 clusters in rural Pakistan, with a total population of approximately 139,005.

Statistical Information

P-Value

p<0.05

Confidence Interval

95% CI 1.0–1.5

Statistical Significance

p<0.05

Digital Object Identifier (DOI)

10.1016/S2214-109X(24)00428-5

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