Impact of Graphic Cigarette Packet Warnings on Smokers
Author Information
Author(s): Caroline L Miller, Pascale G Quester, David J Hill, Janet E Hiller
Primary Institution: Cancer Council SA
Hypothesis
Do graphic cigarette packet warnings with visceral images have a greater impact on smokers' beliefs than other images?
Conclusion
Graphic pack warnings have successfully increased smokers' awareness of smoking-related health effects.
Supporting Evidence
- Unprompted recall of new graphic cigarette warnings was high after their introduction.
- Smokers showed increased awareness of smoking-related diseases linked to the warnings.
- Warnigns with new information and emotive images had a greater impact on recall.
- Graphic warnings became a prominent source of anti-tobacco information for smokers.
Takeaway
The new graphic warnings on cigarette packs helped smokers remember the dangers of smoking better.
Methodology
The study used four independent cross-sectional surveys of South Australian smokers from 2005 to 2008.
Limitations
The study did not ask smokers what attracted their attention to the warnings.
Participant Demographics
The sample included South Australian smokers aged 15 years and older, with a diverse demographic representation.
Statistical Information
P-Value
p<0.001
Statistical Significance
p<0.001
Digital Object Identifier (DOI)
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