If you feed them, they will come: A prospective study of the effects of complimentary food on attendance and physician attitudes at medical grand rounds at an academic medical center
2007

Effects of Free Food on Attendance at Medical Grand Rounds

Sample size: 444 publication Evidence: moderate

Author Information

Author(s): Colin M Segovis, Paul S Mueller, Melissa L Rethlefsen, Nick F LaRusso, Scott C Litin, Ayalew Tefferi, Thomas M Habermann

Primary Institution: Mayo Clinic

Hypothesis

Does providing complimentary food increase attendance at medical grand rounds?

Conclusion

Providing free food may be an effective strategy for increasing attendance at medical grand rounds.

Supporting Evidence

  • Attendance increased by 38.4% after complimentary food was provided.
  • 70.1% of respondents were more likely to attend due to free food.
  • 53.6% reported increased attendance because of complimentary food.
  • 80.3% indicated that food was not a distraction during the meetings.
  • 81.7% disagreed that industry support influenced the content of the grand rounds.

Takeaway

If you give people free food, they are more likely to come to meetings.

Methodology

Attendance was monitored from September 25, 2002, to June 2, 2004, and compared before and after complimentary food was provided.

Potential Biases

Self-reported data may be biased regarding industry influence.

Limitations

The study was not randomized or blinded, and the quality of presentations was not controlled.

Participant Demographics

Participants included faculty, fellows, and residents from the Department of Medicine.

Statistical Information

P-Value

< .001

Statistical Significance

p<0.001

Digital Object Identifier (DOI)

10.1186/1472-6920-7-22

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