Engagement in a Web-Based Smoking Cessation Program
Author Information
Author(s): Victor J. Strecher, Jennifer McClure, Gwen Alexander, Bibhas Chakraborty, Vijay Nair, Janine Konkel, Sarah Greene, Mick Couper, Carola Carlier, Cheryl Wiese, Roderick Little, Cynthia Pomerleau, Ovide Pomerleau
Primary Institution: University of Michigan School of Public Health
Hypothesis
Does engagement with program content predict long-term smoking cessation outcomes?
Conclusion
Engagement with a Web-based smoking cessation program is associated with higher rates of quitting smoking.
Supporting Evidence
- Participants who opened more sections of the program had a higher likelihood of quitting smoking.
- Younger, male, and less educated participants were more likely to disengage from the program.
- More personalized and tailored messages increased engagement with the program.
Takeaway
The more sections of a smoking cessation program people opened online, the more likely they were to quit smoking.
Methodology
A randomized trial was conducted with 1866 smokers to examine the efficacy of different treatment components in a Web-based smoking cessation intervention.
Potential Biases
Participants were primarily from two health maintenance organizations, limiting generalizability.
Limitations
The measure of engagement was rudimentary and may not capture the quality or time spent on the program.
Participant Demographics
Participants were aged 21 to 70, with a mean age of 46.3 years, and included 59.5% women.
Statistical Information
P-Value
p<0.001
Confidence Interval
OR = 2.26; CI = 1.72-2.97
Statistical Significance
p<0.001
Digital Object Identifier (DOI)
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