Consumer Decisions for Refurbished Electronics
Author Information
Author(s): Fatemeh Barkhi, Sadra Ahmadi, Sajad Shokouhyar, Raffaele Filieri, Masoud Ramezaninia
Primary Institution: Shahid Beheshti University
Hypothesis
What factors influence consumer attitudes towards purchasing refurbished electronics?
Conclusion
The study identifies 17 key factors that influence consumer decisions when purchasing refurbished electronics, emphasizing the importance of retailer reputation, brand, pricing, warranty, and product quality.
Supporting Evidence
- Retailer reputation is a top priority for consumers when buying refurbished products.
- Price sensitivity significantly affects consumer purchasing decisions.
- Quality and warranty are crucial factors influencing consumer trust in refurbished electronics.
- Expert interviews provided insights that complemented the large-scale data analysis.
- Social media data offers a rich source of authentic consumer feedback.
Takeaway
People care about who they buy from and how much things cost when they think about buying used electronics. It's like choosing a toy from a trusted store instead of a random one.
Methodology
The study used a mixed-methods approach, analyzing over 60,000 comments and tweets from X.com and conducting expert interviews.
Potential Biases
The selection of experts may introduce bias, as their perspectives could influence the prioritization of factors.
Limitations
The study primarily relied on X.com data, which may not fully represent all consumer attitudes, and the expert sample size was small.
Digital Object Identifier (DOI)
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