Impact of Media on University Students' Body Image in Pakistan
Author Information
Author(s): Khan Amad N, Khalid Salema, Khan Hussain I, Jabeen Mehnaz
Primary Institution: Aga Khan University
Hypothesis
What is the effect of media on the body image of university students in Pakistan?
Conclusion
The study confirmed that media has a negative effect on body image, particularly showing that negative body image dissatisfaction is more prevalent in males.
Supporting Evidence
- High media exposure was associated with negative body image dissatisfaction.
- 54.4% of respondents had a negative body image dissatisfaction score.
- Negative body image dissatisfaction was more prevalent in males than females.
Takeaway
This study found that watching a lot of media can make students feel bad about their bodies, especially boys.
Methodology
A cross-sectional study using convenience sampling among undergraduate students aged 18-25 from 7 private universities in Karachi.
Potential Biases
Potential bias in self-reported data regarding media exposure and peer pressure.
Limitations
The validity of self-reported media exposure and peer pressure could not be confirmed.
Participant Demographics
Undergraduate students aged 18-25, with 48% males and 52% females.
Statistical Information
P-Value
p<0.0001
Statistical Significance
p<0.0001
Digital Object Identifier (DOI)
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