Factors Influencing Use of Online Behavior Change Programs
Author Information
Author(s): Wendy Brouwer, Anke Oenema, Rik Crutzen, Jascha de Nooijer, Nanne K de Vries, Johannes Brug, Gunther Eysenbach
Primary Institution: Erasmus MC, VU University Medical Center, Maastricht University
Hypothesis
What factors determine whether adults visit, extend, or revisit Internet-delivered behavior change interventions?
Conclusion
The study identified key factors that influence the dissemination and exposure to Internet interventions, emphasizing the need for motivation and personal relevance.
Supporting Evidence
- Motivation and perceived relevance are key for first visits to Internet interventions.
- Tailored feedback and reliable information are important for extended visits.
- Regular new content encourages users to revisit Internet interventions.
- Traditional promotion strategies like word-of-mouth are effective for dissemination.
Takeaway
This study looked at what makes people use online programs to change their behavior, finding that being motivated and finding the information relevant are really important.
Methodology
A three-round Delphi study was conducted with experts to identify factors influencing the use of Internet interventions.
Potential Biases
Potential bias due to low response rates and a select group of experts.
Limitations
The study may have missed important factors from technical and marketing experts due to their underrepresentation.
Participant Demographics
Experts from health promotion, e-marketing, web design, and technical development.
Digital Object Identifier (DOI)
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