The Influence of Media Portrayals on Ageism: A Case Study of The Golden Bachelor
2024
The Influence of Media Portrayals on Ageism: A Case Study of The Golden Bachelor
Sample size: 1000
publication
Author Information
Author(s): Fraser Sarah, Menard Alixe, Chasteen Alison, Van Gameren Mateja, Belanger Chris
Primary Institution: University of Ottawa
Hypothesis
This study explored ageism spread via social media posts related to the program 'The Golden Bachelor'.
Conclusion
The study found that while 'The Golden Bachelor' may help some understand older adults' capabilities, ageist stereotypes still emerge and are propagated on social media.
Supporting Evidence
- The study analyzed social media posts about 'The Golden Bachelor' to understand ageism.
- Four forms of ageism were identified: personal, explicit, implicit, and benevolent.
- Comments devaluing older contestants' appearance were categorized as personal ageism.
- Derogatory remarks about contestants' age were classified as explicit ageism.
- Subtle reinforcement of age-related stereotypes was noted as implicit ageism.
- Benevolent ageism was observed through the infantilization of older contestants.
Takeaway
People often say mean things about older adults on social media, even when a show tries to show them in a good light.
Methodology
Qualitative content analysis of 1000 Reddit posts scraped using social astronomy software.
Digital Object Identifier (DOI)
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