Using Communication and Marketing to Improve Public Health
Author Information
Author(s): Edward W. Maibach, Lorien C. Abroms, Mark Marosits
Primary Institution: George Washington University School of Public Health & Health Services
Hypothesis
How can communication and marketing be effectively harnessed to advance public health objectives?
Conclusion
Public health agencies can significantly enhance health outcomes by effectively utilizing communication and marketing resources.
Supporting Evidence
- Communication and marketing are recognized as core competencies in public health.
- Effective communication can activate social support and influence health behaviors.
- Marketing can make health resources more accessible and promote beneficial changes.
Takeaway
This study suggests that talking to people and promoting healthy choices can help everyone stay healthier. It's like telling your friends to eat their veggies so they grow strong!
Methodology
The authors propose a framework based on ecological models of health to explain how communication and marketing can influence health behaviors.
Limitations
The study does not provide empirical data to support the proposed framework.
Digital Object Identifier (DOI)
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