The price of a drink: levels of consumption and price paid per unit of alcohol by Edinburgh's ill drinkers with a comparison to wider alcohol sales in Scotland
2011

Alcohol Consumption and Pricing in Edinburgh's Ill Drinkers

Sample size: 377 publication 10 minutes Evidence: moderate

Author Information

Author(s): Heather Gill, Jan Chick, Jonathan Chick

Primary Institution: Queen Margaret University

Hypothesis

To compare alcohol purchasing and consumption by ill drinkers in Edinburgh with wider alcohol sales in Scotland.

Conclusion

Patients with serious alcohol problems tend to purchase very cheap alcohol, and eliminating the cheapest sales might reduce their consumption.

Supporting Evidence

  • Patients consumed a mean of 197.7 UK units/week.
  • 70.3% of units consumed were sold at or below £0.40/unit.
  • 83% of units were sold at or below £0.50/unit.

Takeaway

People who drink a lot of alcohol in Edinburgh often buy the cheapest drinks, and if those cheap options are taken away, they might drink less.

Methodology

Interviews were conducted with patients at two hospitals in Edinburgh about their alcohol consumption over the past week.

Potential Biases

Potential bias due to self-reported data and exclusion of certain demographics.

Limitations

The study does not represent all harmful drinkers in Scotland, as it excluded those too ill to participate and those under 16 years old.

Participant Demographics

377 patients, 256 men (67.9%) and 121 women (32.1%), mean age 47 years.

Statistical Information

P-Value

p<0.01

Confidence Interval

95% CI 184.8–210.7

Statistical Significance

p<0.01

Digital Object Identifier (DOI)

10.1111/j.1360-0443.2010.03225.x

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