Metaphors in Beijing Winter Olympic News
Author Information
Author(s): Peng Wei, Li Qingping
Primary Institution: School of Foreign Languages, Central South University, Changsha, China
Hypothesis
How do metaphors in news coverage of the Beijing Winter Olympics shape public understanding and social functions?
Conclusion
Metaphors significantly enhance the expressiveness of Olympic news and play a crucial role in shaping public perception and social identity.
Supporting Evidence
- Metaphors enhance the expressiveness and appeal of news discourse.
- Metaphors help the public understand abstract concepts like the Olympic spirit.
- Metaphors play a pivotal role in building social identity and disseminating values.
- Metaphors guide public cognition through strategic language use.
Takeaway
This study shows that metaphors in news stories about the Olympics help people understand complex ideas and connect with the event on a deeper level.
Methodology
The study used the Trinocular Perspective framework to analyze metaphors in news reports from major Chinese media outlets during the Beijing Winter Olympics.
Limitations
The study lacks empirical validation through experiments or surveys.
Digital Object Identifier (DOI)
Want to read the original?
Access the complete publication on the publisher's website