Impact of Social Marketing and Health Communication Campaigns on Condom Use in Zambia
Author Information
Author(s): Ronan Van Rossem, Dominique Meekers
Hypothesis
Do social marketing and health communication campaigns in Zambia increase condom use?
Conclusion
The study found that social marketing and reproductive health campaigns significantly increased condom use among the Zambian population, particularly among men.
Supporting Evidence
- Men exposed to social marketing campaigns were 1.48 times more likely to have ever used a condom.
- Women exposed to radio programs had a small but significant increase in the likelihood of ever using condoms.
- 75% of male respondents recalled exposure to messages about Maximum condoms.
Takeaway
The study shows that radio and TV programs about health can help more people use condoms, especially men.
Methodology
The study used data from the 2001-2002 Zambia Demographic and Health Survey and applied a two-stage regression model to analyze the impact of program exposure on condom use.
Potential Biases
Self-reported measures may introduce bias due to social desirability or recall inaccuracies.
Limitations
The study relies on self-reported data, which may be subject to recall errors and reporting biases.
Participant Demographics
The sample included 7,658 women aged 15-49 and 2,145 men aged 15-59, with a majority living in rural areas.
Statistical Information
Statistical Significance
p<0.05
Digital Object Identifier (DOI)
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