Engaging Media in Communicating Research on Sexual and Reproductive Health in Sub-Saharan Africa
Author Information
Author(s): Oronje Rose Ndakala, Undie Chi-Chi, Zulu Eliya Msiyaphazi, Crichton Joanna
Primary Institution: African Population and Health Research Center
Hypothesis
How can media be effectively engaged to improve the reporting of sexual and reproductive health issues in sub-Saharan Africa?
Conclusion
A sustained mix of strategies that motivate, strengthen capacity, and build relationships between journalists and researchers can enhance the quality and quantity of media coverage of research.
Supporting Evidence
- The media can help raise awareness of sexual and reproductive health issues.
- Training and awards for journalists can improve the quality of health reporting.
- Building trust between researchers and journalists is essential for effective communication.
Takeaway
This study shows that when journalists and researchers work together and support each other, they can help more people learn about important health issues.
Methodology
The study used a case study approach based on personal experiences of the authors, a survey of science journalists in Kenya, and a literature review.
Potential Biases
Potential bias due to the authors' involvement in the research and media engagement activities.
Limitations
The study's findings may not be generalizable beyond the specific context of sub-Saharan Africa.
Participant Demographics
The study involved 18 science journalists from Kenya.
Digital Object Identifier (DOI)
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