Decoding Dementia Stigma Through Netnography: Lessons from the Dementia Diaries
2024

Understanding Dementia Stigma Through Personal Stories

Sample size: 109 publication Evidence: moderate

Author Information

Author(s): Marnfeldt Kelly

Primary Institution: University of Southern California

Hypothesis

How does active participation in awareness campaigns influence the feelings and experiences of stigma among people with dementia?

Conclusion

People with dementia feel more included and supported when they participate in awareness activities, which helps reduce stigma.

Supporting Evidence

  • 10 million people are diagnosed with dementia each year.
  • Feelings of grief and fear of decline are common among those diagnosed.
  • PWD are often absent from stigma-reduction campaigns.
  • Active participation in campaigns fosters humanization and shifts attitudes.

Takeaway

When people with dementia share their stories and get involved in campaigns, it helps them feel better and less alone.

Methodology

Netnographic methods were used to analyze 2,946 diary entries from an online platform.

Potential Biases

Potential bias due to self-selection of participants who chose to share their experiences.

Limitations

The study relies on archived reflections, which may not capture all perspectives.

Participant Demographics

109 individuals contributed diary entries, with varying numbers of entries per person.

Digital Object Identifier (DOI)

10.1093/geroni/igae098.3182

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