Using GIS to Identify Library Marketing Areas
Author Information
Author(s): Rozalynd P McConnaughy, Steven P Wilson
Primary Institution: University of South Carolina
Hypothesis
The study aims to identify low usage areas for library marketing efforts using geographic information systems.
Conclusion
GIS effectively highlighted low usage regions for library materials, aiding future marketing strategies.
Supporting Evidence
- Eight counties in South Carolina never checked out materials from the library.
- Urban areas had high usage totals, while rural areas showed low usage.
- GIS provided a clearer visual representation of library usage than traditional databases.
Takeaway
The study used maps to find areas where fewer people borrowed from the library, so they can promote it better there.
Methodology
Library statistics were compiled and visualized using ArcView GIS software to analyze checkout and renewal behavior by county.
Potential Biases
Potential confounding variables include patron movement between counties and varying availability of resources.
Limitations
The study did not account for photocopied information or web articles emailed to patrons, which may affect data validity.
Participant Demographics
Approximately 651,000 people in South Carolina have a disability.
Digital Object Identifier (DOI)
Want to read the original?
Access the complete publication on the publisher's website