Effects of Interaction on Value Co-Creation in Online Communities
Author Information
Author(s): Wang Chunzhen, Zhao Xin, Hong Jianzhong
Primary Institution: Key Laboratory of Adolescent Cyberpsychology and Behavior, Central China Normal University
Hypothesis
What are the relationships between interaction and value co-creation in OCICs?
Conclusion
Interaction has a significantly positive impact on user value co-creation within online collaborative innovation communities.
Supporting Evidence
- Interaction has a strong positive correlation with value co-creation (r = 0.453).
- The effect of interaction on value co-creation is moderated by the types of interaction.
- Brand communities embedded in social media have the strongest effect on value co-creation.
- Multiple OCICs enhance the positive correlation between interaction and value co-creation.
- Cultural background did not significantly moderate the relationship.
Takeaway
When people work together online, they create more value. But too much interaction can sometimes be overwhelming.
Methodology
A meta-analysis of 65 effect sizes from 63 articles was conducted using a random effects model.
Potential Biases
Publication bias was assessed and found to be minimal.
Limitations
The study did not consider other participant characteristics such as gender and age.
Participant Demographics
The study included participants from various online collaborative innovation communities.
Statistical Information
P-Value
p<0.001
Confidence Interval
[0.405, 0.499]
Statistical Significance
p<0.001
Digital Object Identifier (DOI)
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