Brazilian Consumer Perceptions of Functional Food
Author Information
Author(s): Ponte Luis Gustavo Saboia, Ribeiro Suliene França, Antunes Adriane Elisabete Costa, Bezerra Rosangela Maria Neves, da Cunha Diogo Thimoteo
Primary Institution: Universidade Estadual de Campinas (UNICAMP)
Hypothesis
How do Brazilian consumers perceive functional foods and the myths surrounding them?
Conclusion
The study found that Brazilian consumers' perceptions of functional foods are influenced by sociocultural factors and prevalent myths.
Supporting Evidence
- Data from 600 participants were collected through online questionnaires.
- Structural equation modeling revealed significant associations between consumer attitudes and perceptions of myths and facts.
- Cluster analysis identified two consumer profiles: safety-conscious individuals and engaged critics.
Takeaway
This study looked at what people in Brazil think about special foods that are supposed to be good for health, and found that many believe in myths about these foods.
Methodology
Data were collected through online questionnaires from 600 participants in Brazil, analyzed using structural equation modeling and cluster analysis.
Potential Biases
Potential biases may arise from self-reported data and the non-probabilistic sampling method.
Limitations
The study was limited to two regions in Brazil and used a non-probabilistic sample, which may affect generalizability.
Participant Demographics
The sample consisted of 57.8% females, with a majority being young adults (41.8%) and highly educated (69.2% with college degrees).
Statistical Information
P-Value
p<0.001
Statistical Significance
p<0.05
Digital Object Identifier (DOI)
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