Understanding Participation in Time Banking
Author Information
Author(s): Jiao Huifang, Lin Meiyan, Ma Lijun, He Mei, Yu Shiguan
Primary Institution: Shenzhen University
Hypothesis
How do intrinsic and extrinsic cues in service requirement narratives influence participation decisions in web-based time banking?
Conclusion
Participants are more likely to engage in time banking when service descriptions emphasize social connections and value fulfillment, rather than focusing on costs and empathy-altruism cues.
Supporting Evidence
- 76% of the projects were completed, indicating a high level of engagement.
- Empathy-altruism language negatively impacted service transaction results.
- Social language and values language positively influenced participation decisions.
Takeaway
This study shows that people are more likely to help others in time banking when they see positive language about social connections instead of sad stories about hardship.
Methodology
Data was collected from 21,969 service requirement projects on a time banking platform, and regression analysis was used to assess the influence of language cues on participation decisions.
Limitations
The study is based on data from a single time banking platform in China, which may limit the generalizability of the findings.
Participant Demographics
The study involved members of a web-based time banking platform, primarily older adults.
Statistical Information
P-Value
p<0.001
Statistical Significance
p<0.001
Digital Object Identifier (DOI)
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