Improving health through health marketing
2006
Improving Health Through Health Marketing
publication
Author Information
Author(s): Bernhardt Jay M
Primary Institution: Centers for Disease Control and Prevention
Hypothesis
Health marketing strategies can enhance the adoption of health promotion and protection information and interventions.
Conclusion
The study emphasizes the importance of health marketing in bridging the gap between public health research and everyday practice.
Supporting Evidence
- Health marketing can help close the gap between public health research and practice.
- Effective marketing strategies are beginning to be adopted in public health.
- NCHM aims to protect and promote health through innovative health marketing programs.
Takeaway
This study shows that using marketing techniques can help people understand and use health information better.
Limitations
More research and evaluation are needed to effectively apply marketing principles to public health.
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