Promoting Sexuality Education in Pakistan via Social Media
Author Information
Author(s): Mavragani Amaryllis, Döring Nicola, Ahmed Furqan, Ahmad Ghufran, Eisinger Katharina, Khan Muhammad Asad, Brand Tilman
Primary Institution: Leibniz Institute of Prevention Research and Epidemiology-BIPS
Hypothesis
Can a cocreated social media intervention effectively promote comprehensive sexuality education in Pakistan?
Conclusion
Social media platforms can effectively raise awareness and support for comprehensive sexuality education in Pakistan.
Supporting Evidence
- Social media platforms reached over 432,000 people with the videos.
- Engagement with the content included over 11,500 interactions.
- Audience retention was highest on YouTube, with viewers watching an average of 151 seconds of the first video.
Takeaway
This study shows that using social media can help teach people about sexuality education in Pakistan, where it's often a taboo topic.
Methodology
The intervention was developed through focus group discussions with stakeholders and involved creating and sharing videos on social media.
Potential Biases
Potential biases may arise from the unregulated nature of social media content.
Limitations
The study did not evaluate the long-term efficacy of the intervention and was limited to a pilot phase.
Participant Demographics
Participants included public health experts, social media influencers, and community stakeholders from Pakistan.
Digital Object Identifier (DOI)
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