Perceptions of young Jordanian adults to proposed anti-tobacco pictorial warning labels
2011

Young Jordanian Adults' Views on New Anti-Tobacco Warning Labels

Sample size: 450 publication 10 minutes Evidence: moderate

Author Information

Author(s): Hawari Feras I, Bader Rasha K, Beano Hamza M, Obeidat Nour A, Ayub Hiba S, Habashneh Malek A, Shtaiwi Aisha S, Shihab Rawan A, Madanat Hala N, Novotny Thomas E

Primary Institution: King Hussein Cancer Center, Amman, Jordan

Hypothesis

What are the perceptions of young Jordanian adults towards proposed anti-tobacco pictorial warning labels compared to the current label?

Conclusion

The study suggests that while new pictorial warnings may be perceived as more salient and fear-eliciting, their overall effectiveness in motivating smoking cessation is limited.

Supporting Evidence

  • The study found that non-smokers perceived new pictorials as more salient and fear-eliciting compared to the current pictorial.
  • Among smokers, only one proposed pictorial was perceived as significantly more salient than the current one.
  • Overall, less than 25% of smokers reported motivation to quit after viewing the new pictorials.

Takeaway

The study asked young people in Jordan what they think about new warning pictures on cigarette packs, and found that while some liked them, many still didn't feel motivated to quit smoking.

Methodology

A cross-sectional survey was conducted using a convenience sample of youth aged 17-26, assessing their perceptions of new pictorial warnings compared to the current one.

Potential Biases

The use of a convenience sample may introduce selection bias.

Limitations

The sample was not representative of the entire population, and the study design does not capture long-term effects of the pictorial warnings.

Participant Demographics

Participants were young adults aged 17-26, with a mean age of 20.9, and included 51.6% females and 31.3% smokers.

Statistical Information

P-Value

p<0.0001

Statistical Significance

p<0.05

Digital Object Identifier (DOI)

10.1186/1471-2458-11-414

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