Developing a Communication Strategy for Malaria Vaccination in Tanzania
Author Information
Author(s): Mushi Adiel K, Schellenberg Joanna, Mrisho Mwifadhi, Manzi Fatuma, Mbuya Conrad, Mponda Haji, Mshinda Hassan, Tanner Marcel, Alonso Pedro, Pool Robert, Schellenberg David
Primary Institution: National Institute for Medical Research-Amani Centre
Hypothesis
How can a behaviour change communication strategy support the implementation of IPTi in southern Tanzania?
Conclusion
Behaviour Change Communication strategies for health interventions must be culturally appropriate and technically sound.
Supporting Evidence
- Malaria in young children was considered a nuisance due to sleepless nights.
- Vaccination services were well accepted and seen as the mother's responsibility.
- Almost all health providers were willing to take SP in pregnancy.
- A brand name and posters were developed to support the communication strategy.
Takeaway
This study is about finding better ways to help mothers understand and accept a new malaria prevention treatment for babies during vaccinations.
Methodology
Mixed methods including qualitative assessments and quantitative health facility surveys were used.
Potential Biases
Rumours about adverse effects of SP may have influenced community perceptions and acceptance.
Limitations
The data collection process was relatively rapid and might not facilitate in-depth understanding of socio-cultural issues.
Participant Demographics
The study involved communities in five districts of Lindi and Mtwara regions, predominantly Makonde and Mwera ethnic groups.
Digital Object Identifier (DOI)
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