Evaluating Colorectal Cancer Educational Materials in Appalachian Kentucky
Author Information
Author(s): Davis RaeAnne E, Armstrong Debra K, Redmond Jennifer, Dignan Mark, Norling Gretchen R
Primary Institution: Kentucky Cancer Program
Hypothesis
What type of information is needed in educational materials about colorectal cancer for Appalachian populations in Kentucky?
Conclusion
Educational materials that are clear and simple are preferred by the Appalachian community and can help increase awareness about colorectal cancer screening.
Supporting Evidence
- Participants preferred the CDC's Screen for Life materials for their clarity and simplicity.
- Focus group discussions highlighted the importance of using diagrams and larger print in educational materials.
- Participants agreed that stating colorectal cancer is preventable is crucial for encouraging screening.
Takeaway
People in Appalachian Kentucky want easy-to-read materials about colorectal cancer screening that explain how to prevent it and why screening is important.
Methodology
The study used seven focus groups with community members and primary care staff to assess the effectiveness of existing educational materials.
Limitations
The study had a small sample size and did not represent all regions of Appalachia or address ethnic and racial differences.
Participant Demographics
Participants included 34 community members aged 50 and older and 15 staff members from primary care offices, primarily white and female.
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