DIFFERENCES IN HOW OLDER ADULTS ARE PORTRAYED IN CHILDREN’S MEDIA
2024

How Older Adults Are Shown in Children's Media

Sample size: 45 publication

Author Information

Author(s): Domnick Hallory, Celine Manternach, Melinda Heinz

Primary Institution: University of Northern Iowa

Hypothesis

Older adults are often portrayed negatively in children's media, which may influence children's perceptions of this population.

Conclusion

Children's media often depicts older adults in stereotypical roles, but there are positive portrayals that can influence children's views.

Supporting Evidence

  • Older adults are often shown needing assistive devices in children's media.
  • Positive portrayals include grandparents being affectionate and fun.
  • Older adults are mostly depicted as grandparents and rarely in other roles.
  • Some media included older adults identifying as LGBTQ+.
  • PBS Kids is more likely to show older adults positively compared to Disney+.

Takeaway

This study looked at how older people are shown in kids' books and shows. It found that while they are often shown as grandparents, there are also some nice stories about them.

Methodology

Analysis of 30 children's picture books and 15 children's shows for portrayals of older adults.

Limitations

The study only analyzed media from the last 10 years and may not represent all children's media.

Digital Object Identifier (DOI)

10.1093/geroni/igae098.2727

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