Tracking Puff Bar's Popularity Through Social Media and Sales Data
Author Information
Author(s): Stephanie R. Pitts, Sarah Trigger, Dannielle E. Kelley
Primary Institution: Office of Science, Center for Tobacco Products, U.S. Food and Drug Administration, Silver Spring, Maryland, United States of America
Hypothesis
Changes in selected metrics would align with some key events affecting Puff Bar's marketplace prominence.
Conclusion
The study found that non-traditional data sources can effectively detect changes in Puff Bar's marketplace prominence.
Supporting Evidence
- Puff Bar was the most commonly used ENDS brand by U.S. youth in 2021.
- The study documented Puff Bar's rise in prominence using various data sources.
- Twitter posts about Puff Bar spiked during key regulatory events.
- Sales data showed Puff Bar's sales peaked in mid-2020 before declining.
- Web traffic data indicated a decline in visits to Puff Bar's website after it ceased online sales.
Takeaway
This study looked at how people talked about Puff Bar on social media and how many were sold to see if it was getting more popular. They found that these numbers changed a lot with important events.
Methodology
The study analyzed data from social media, sales, and web traffic to track Puff Bar's popularity over time.
Potential Biases
The data may be noisy due to generic terms used in queries, potentially capturing unrelated posts.
Limitations
The study only focused on Puff Bar and did not include other brands, limiting generalizability.
Participant Demographics
The study primarily focused on U.S. youth usage of Puff Bar.
Digital Object Identifier (DOI)
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