Evaluating Multimedia Formats for Cancer Communication
Author Information
Author(s): Judith L Bader, Nancy Strickman-Stein
Primary Institution: National Cancer Institute
Hypothesis
Users of newer media formats would demonstrate more learning of complex cancer information and prefer the learning experience compared to users of traditional text formats.
Conclusion
Users overwhelmingly preferred the Flash format to the other formats, and learning occurred equally across all formats.
Supporting Evidence
- 71.1% of users ranked the Flash program first among the 5 formats.
- Significant improvements in quiz scores were seen irrespective of age group or education level.
- Learning occurred equally in all formats.
Takeaway
This study found that people liked learning about lung cancer through videos and animations more than just reading text, and they learned just as well no matter which format they used.
Methodology
Participants experienced one of five formats of a lung cancer program and took pre-test and post-test quizzes to assess learning and preferences.
Potential Biases
Participants were not allowed to have personal cancer experiences, which may limit generalizability.
Limitations
The study had a small sample size and was limited to 9 users per format due to regulatory restrictions.
Participant Demographics
Participants were balanced for age, gender, and education, with a mean age of 58.
Statistical Information
P-Value
<< .01
Statistical Significance
p<0.05
Digital Object Identifier (DOI)
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