JUST DON’T LOOK OLD; THAT’S WHAT’LL KILL YOU: EXAMINING OLDER WOMEN’S RESPONSE TO AGEIST BEAUTY NORMS
2024

Examining Older Women’s Response to Ageist Beauty Norms

Sample size: 20 publication

Author Information

Author(s): Soulie Brianna, Barrett Anne, Mimbs Hope

Primary Institution: Florida State University

Hypothesis

How do older women respond to ageist beauty norms?

Conclusion

Older women respond to ageist beauty norms in varied ways, influenced by their social security in employment and relationships.

Supporting Evidence

  • Women often feel pressured to engage in beauty work to mask signs of aging.
  • Responses to ageist beauty norms vary based on women's social security in their roles.

Takeaway

This study looks at how older women feel about beauty standards that say they should look young, and how some choose to follow these standards while others do not.

Methodology

In-depth interviews with 20 women aged 57 to 83.

Potential Biases

Potential bias in self-reported responses during interviews.

Limitations

The study may not represent all older women as it focuses on a specific demographic.

Participant Demographics

Women aged 57 to 83.

Digital Object Identifier (DOI)

10.1093/geroni/igae098.0014

Want to read the original?

Access the complete publication on the publisher's website

View Original Publication