British American Tobacco ghost-wrote reports on tobacco advertising bans by the International Advertising Association and J J Boddewyn
2008
Ghost-Writing of Tobacco Advertising Reports
publication
Evidence: moderate
Author Information
Author(s): Davis R M
Primary Institution: Henry Ford Health System
Hypothesis
Did British American Tobacco ghost-write reports on tobacco advertising bans?
Conclusion
British American Tobacco was found to have ghost-written reports that claimed tobacco advertising bans did not reduce consumption.
Supporting Evidence
- British American Tobacco ghost-wrote the IAA reports on tobacco advertising bans.
- The reports claimed that advertising bans did not significantly reduce tobacco consumption.
- Opponents of tobacco advertising used these reports to argue against advertising restrictions.
Takeaway
This study shows that a tobacco company secretly wrote reports saying that banning tobacco ads doesn't help people smoke less, which is not true.
Methodology
Analysis of tobacco industry documents and litigation transcripts.
Potential Biases
Potential bias due to the involvement of tobacco industry sources in the reports.
Limitations
The study relies on historical documents, which may not provide a complete picture.
Digital Object Identifier (DOI)
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