Factors Influencing Consumer Dietary Health Preventative Behaviours
Author Information
Author(s): Petrovici Dan A, Ritson Christopher
Primary Institution: Kent Business School, University of Kent
Hypothesis
What factors impact the individual decision to engage in Dietary Health Preventive Behaviour (DHPB)?
Conclusion
Health motivation, perceived diet effectiveness, knowledge about nutrition, education, and age positively influence dietary health preventive behaviours.
Supporting Evidence
- Health motivation positively influences dietary health preventive behaviours.
- Perceived diet effectiveness is a significant predictor of engaging in healthy eating.
- Knowledge about nutrition is linked to better dietary choices.
Takeaway
This study found that people who care about their health and know more about nutrition are more likely to eat healthy foods.
Methodology
A population-based study using random route sampling and face-to-face questionnaires.
Potential Biases
Self-reported measures may contain social desirability bias.
Limitations
The conclusions are valid only for Bucharest, and significant differences may exist between urban and rural areas.
Participant Demographics
31% were under 34 years old; 47% were aged between 35–54; 77% were women.
Statistical Information
P-Value
p<0.05
Statistical Significance
p<0.05
Digital Object Identifier (DOI)
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