Consumer Interest in Sustainable Beekeeping Management in Belgium
Author Information
Author(s): Jatziri Mota-Gutierrez, Stefano Massaglia, Valentina Maria Merlino, Federica Rosa, Andreas Viberti, Simone Blanc
Primary Institution: University of Turin
Hypothesis
What factors influence the honey consumer's purchasing decision, particularly in light of environmental concerns?
Conclusion
Belgian consumers who regularly purchase honey show a higher interest in the environmental benefits of sustainable beekeeping management compared to other benefits.
Supporting Evidence
- Older consumers showed more interest in sustainable beekeeping practices.
- Men purchased honey more frequently than women.
- Participants who buy honey are more likely to be interested in its environmental benefits.
Takeaway
This study found that people in Belgium who buy honey care a lot about how it is produced and want to know more about its environmental benefits.
Methodology
The study surveyed 1100 Belgian respondents about their honey purchasing behavior and interest in sustainable beekeeping benefits using descriptive and multivariate statistics.
Potential Biases
Potential biases may arise from self-reported data and the exclusion of non-respondents.
Limitations
The study's sample is limited to Belgium and may not represent broader European consumer behavior.
Participant Demographics
{"gender":{"men":537,"women":563},"age":{"young":232,"early_middle_aged":480,"late_middle_aged":232}}
Statistical Information
P-Value
p<0.05
Statistical Significance
p<0.05
Digital Object Identifier (DOI)
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