MARKETING ISN’T MAGIC: HOW ALTER LEVERAGED THESE BEST PRACTICES TO INCREASE RECRUITMENT AND RETENTION
2024
Improving Recruitment and Retention in Dementia Programs
Sample size: 100000
publication
Evidence: high
Author Information
Author(s): Epps Fayron, Suggs Andy
Primary Institution: The University of Texas Health San Antonio
Hypothesis
Using emotional storytelling in marketing can enhance recruitment and retention in dementia programs.
Conclusion
The ALTER program successfully increased its participant numbers from 7,500 to over 100,000 by improving its marketing strategy.
Supporting Evidence
- The program secured 83 partnerships over four years.
- ALTER exceeded its partner goals by over 300%.
- The marketing strategy improved recruitment reach significantly.
Takeaway
The program changed how it talked about dementia to make it more relatable, which helped them get a lot more people involved.
Methodology
The program used internal ideation sessions, competitive audits, and interviews to redefine its marketing approach.
Participant Demographics
Primarily African American communities and faith groups in Georgia and beyond.
Digital Object Identifier (DOI)
Want to read the original?
Access the complete publication on the publisher's website