Using the Extreme Edition App: A Study on Middle-Aged and Older Adults
Author Information
Author(s): Liang Zeheng, Xie Yixin, Xu Ran, Gu Peng, Niu Gengfeng
Primary Institution: Soochow University
Hypothesis
Can perceptions of cash subsidies influence the continuous use of the Extreme Edition App among middle-aged and older adults?
Conclusion
Middle-aged and older adults' perceptions of cash subsidies significantly influence their continued use of the Extreme Edition App, with pleasure positively affecting usage and worry negatively affecting it.
Supporting Evidence
- The study found that higher perceptions of cash subsidies lead to more pleasure and less worry during app use.
- Regression analysis showed significant relationships between cash subsidy perceptions and continuous app usage.
- Emotions of pleasure and worry were found to mediate the relationship between cash subsidy perceptions and app usage.
Takeaway
Older people can earn money by using a simple app, but they feel happy when they use it and worried about risks.
Methodology
The study used a survey with 1200 valid questionnaires and regression analysis to explore the relationship between perceptions of cash subsidies and app usage.
Potential Biases
Potential bias in self-reported data and the sample being limited to those familiar with the app.
Limitations
The findings may not be generalizable beyond the Chinese context and do not account for the digital divide in rural areas.
Participant Demographics
45.67% male, 54.33% female, average age 57, with 73.59% having an annual disposable income of no more than CNY 30,000.
Statistical Information
P-Value
p<0.001
Statistical Significance
p<0.001
Digital Object Identifier (DOI)
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