Impact of Social Media on Dining Out Behavior in Young People
Author Information
Author(s): Jang Jin, Kim Ji-Myung, Jung Hyosun
Primary Institution: Shinhan University
Hypothesis
How does social media use affect eating out behavior and food variety-seeking tendencies among Korean Generation Z youth?
Conclusion
Higher social media recommendation utilization is linked to more frequent dining out and a greater willingness to try new foods.
Supporting Evidence
- Higher social media recommendation utilization leads to increased dining out frequency.
- Participants with high social media use perceive themselves as foodies more often.
- The study found significant differences in eating out behaviors across different levels of social media recommendation utilization.
Takeaway
Young people who use social media a lot are more likely to eat out and try new foods because they see others sharing food experiences online.
Methodology
Participants were surveyed online, categorized by their social media recommendation utilization, and their eating out behaviors were analyzed.
Potential Biases
Potential bias from self-reported data and the convenience sampling method.
Limitations
The study's findings may not be generalizable beyond millennials and Generation Z in metropolitan South Korea due to convenience sampling.
Participant Demographics
Participants were primarily in their 20s and 30s, with a slight majority being female and mostly single.
Statistical Information
P-Value
p<0.001
Statistical Significance
p<0.001
Digital Object Identifier (DOI)
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