REFRAMING AGING: THE IMPACT OF LABELS ON ATTITUDES TOWARD OLDER ADULTS
2024

The Impact of Labels on Attitudes Toward Older Adults

Sample size: 512 publication Evidence: moderate

Author Information

Author(s): Vale Michael, Bjelka Ava

Primary Institution: Sacred Heart University

Hypothesis

How do different labels affect perceptions of older adults?

Conclusion

Labels significantly influence how older adults are perceived, particularly in terms of offensiveness and competence.

Supporting Evidence

  • Middle-aged participants found the labels most offensive.
  • Older participants were particularly offended by labels like 'elderly' or 'old'.
  • 'Old' was rated more appropriate for women, while 'Boomer' was rated more appropriate for men.
  • Young adults viewed targets most warmly.

Takeaway

The words we use to describe older people can change how we think about them, and some labels can be hurtful.

Methodology

Participants completed an online experiment where they read a vignette with manipulated labels and gender.

Limitations

Further analysis will be conducted on a larger sample size (N<900).

Participant Demographics

Participants ranged in age from 18 to 91, including young, middle-aged, and older adults.

Statistical Information

P-Value

p<0.001

Statistical Significance

p<0.001

Digital Object Identifier (DOI)

10.1093/geroni/igae098.0012

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