University-City Partnership to Recruit Diverse, Low-Income Seniors
Author Information
Author(s): Carla Leinbach, Abigail Tice, Janet Lopez
Primary Institution: University of Central Florida
Hypothesis
We aimed to explore strategies to recruit diverse, low-income, older participants for our NIH-funded clinical trial study.
Conclusion
The partnership expanded recruitment into hard-to-access populations and improved enrollment rates significantly.
Supporting Evidence
- Creating university-city partnerships resulted in 17 new senior programs to recruit from.
- Recruiting from untapped places increased the number of new participants.
- Multi-lingual marketing led to more enrollment inquiries.
- Efficiently capturing inquiries improved enrollment rates.
Takeaway
The study found that working with local universities and using different strategies helped get more older people involved in research.
Methodology
Data was collected from May to August 2024, comparing recruitment numbers before and after implementing new strategies.
Potential Biases
Potential participants viewed researchers as 'vendors', which may have affected trust and willingness to participate.
Limitations
Pre-implementation faced challenges like low participant numbers and difficulties in accessing recruitment locations.
Participant Demographics
Diverse, low-income, older adults.
Digital Object Identifier (DOI)
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