Reducing Information Pollution in the Internet Age
2007
Reducing Information Pollution in the Internet Age
Editorial
Author Information
Author(s): Nelson David E MD, MPH
Primary Institution: Centers for Disease Control and Prevention
Conclusion
Public health organizations need to understand their audiences and avoid overwhelming them with excessive information to improve health communication.
Supporting Evidence
- Public health officials who fail to understand communication basics will likely contribute to information overload.
- An estimated 64% of U.S. adults have searched for health information online in the past year.
- Well-designed websites help users find information quickly, while poorly designed ones lead to frustration.
Takeaway
This article talks about how too much information on health websites can confuse people, and it's important to give them just what they need in a simple way.
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