Toward A Brain-Based Theory of Beauty
2011

Toward A Brain-Based Theory of Beauty

Sample size: 21 publication Evidence: high

Author Information

Author(s): Ishizu Tomohiro, Zeki Semir

Primary Institution: University College London

Hypothesis

We wanted to learn whether activity in the same area(s) of the brain correlate with the experience of beauty derived from different sources.

Conclusion

The study concludes that there is a faculty of beauty in the brain that is activated by both musical and visual stimuli.

Supporting Evidence

  • Only one cortical area, located in the medial orbito-frontal cortex (mOFC), was active during the experience of beauty from both musical and visual sources.
  • The strength of activation in the mOFC was proportional to the strength of the declared intensity of the experience of beauty.
  • Subjects rated stimuli on a scale of 1-9, allowing for the classification of stimuli into beautiful, indifferent, and ugly.

Takeaway

The brain has a special area that lights up when we see or hear something beautiful, whether it's a painting or a song.

Methodology

21 subjects participated in a brain-scanning experiment using functional magnetic resonance imaging (fMRI) while rating visual and auditory stimuli.

Limitations

The study only included healthy right-handed volunteers and may not generalize to other populations.

Participant Demographics

21 healthy right-handed volunteers (9 male, 12 female, mean age 27.5 years) from various cultural backgrounds.

Statistical Information

P-Value

0.03 for visual stimuli, 0.003 for musical stimuli

Statistical Significance

p<0.05

Digital Object Identifier (DOI)

10.1371/journal.pone.0021852

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