Daring to dream: reactions to tobacco endgame ideas among policy-makers, media and public health practitioners
2011

Reactions to Tobacco Endgame Ideas

Sample size: 19 publication Evidence: moderate

Author Information

Author(s): Richard Edwards, Marie Russell, George Thomson, Nick Wilson, Heather Gifford

Primary Institution: University of Otago

Hypothesis

What are the attitudes towards supply-side focused 'endgame' tobacco control approaches among policymakers, media, and public health practitioners?

Conclusion

Endgame tobacco control approaches were considered viable policy options, but further analysis and public discussion are needed.

Supporting Evidence

  • The tobacco-free vision was widely supported by participants.
  • Participants engaged fully with the proposed tobacco control approaches.
  • Most participants supported increasing the focus on supply-side measures.
  • Views differed greatly about the desirability and feasibility of each approach.
  • Participants identified potential barriers to implementation.

Takeaway

The study asked important people about new ideas to stop smoking, and they mostly liked the ideas but thought they might be hard to put into action.

Methodology

Qualitative research using focus groups and interviews with policymakers, journalists, and public health practitioners.

Potential Biases

Participants may have had preconceived notions about tobacco control that influenced their responses.

Limitations

Findings may be specific to New Zealand and not generalizable to other populations.

Participant Demographics

Participants included senior policymakers, journalists, and public health physicians in New Zealand.

Digital Object Identifier (DOI)

10.1186/1471-2458-11-580

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