Encouraging Continuous Usage of Wearable Activity Trackers
Author Information
Author(s): Lennox Anita, Müller Re-an, Coffie Isaac Sewornu, Tchounwou Paul B.
Primary Institution: North-West University
Hypothesis
The study seeks to examine the influence of perceived severity and vulnerability as antecedents of consumers’ attitudes towards the adoption and continuous usage intention of wearable activity trackers.
Conclusion
Perceived severity and susceptibility are significant predictors of consumers’ attitudes towards wearable activity trackers, and social media influencers can enhance this relationship.
Supporting Evidence
- Perceived severity and susceptibility significantly influence consumer attitudes towards wearable activity trackers.
- Social media influencers' personas enhance the relationship between perceived health risks and consumer attitudes.
- Perceived barriers negatively affect attitudes, but this can be mitigated by effective message framing from influencers.
Takeaway
This study found that how serious people think a health issue is and how at risk they feel affects their willingness to use fitness trackers, especially when influenced by social media personalities.
Methodology
The study used online survey data analyzed with SPSS and AMOS, focusing on South African consumers of wearable activity devices.
Potential Biases
Common method bias was a concern due to self-reported data, but steps were taken to mitigate this risk.
Limitations
The study is cross-sectional, limiting causal inferences, and does not account for cultural differences in perceptions of health risks.
Participant Demographics
Participants included 524 females, 349 males, and 93 who preferred not to disclose their gender, with a mean age of 44.57.
Statistical Information
P-Value
p<0.01
Statistical Significance
p<0.05
Digital Object Identifier (DOI)
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