Influenza pandemic: perception of risk and individual precautions in a general population. Cross sectional study
2007

Public Perception of Influenza Pandemic Risks in Norway

Sample size: 1168 publication Evidence: moderate

Author Information

Author(s): Kristiansen Ivar S, Halvorsen Peder A, Gyrd-Hansen Dorte

Primary Institution: Institute of Health Management and Health Economics, University of Oslo, Norway

Hypothesis

What are people's perceptions of the mortality risk during an influenza pandemic compared to health authorities' predictions?

Conclusion

Many Norwegians perceive the mortality risk of an influenza pandemic to be lower than what health authorities estimate, and most are willing to take some precautions but not significantly disruptive ones.

Supporting Evidence

  • 80% of respondents would be careful about personal hygiene during a pandemic.
  • Only 2% would stay away from work, and 4% would move to an isolated place.
  • 48% thought the mortality risk would be lower than the estimate of health authorities.
  • Less than 1% of respondents had purchased Tamiflu® despite many believing it could reduce mortality risk.
  • 65% of respondents trusted information from health authorities.

Takeaway

Most people think a flu pandemic won't be as deadly as experts say, and while they want to be careful, they don't plan to change their lives much.

Methodology

Cross-sectional web-based survey of Norwegians aged 16–82 years.

Potential Biases

Responses may suffer from hypothetical bias as they were based on intentions rather than actual behavior during a pandemic.

Limitations

The sample was not entirely representative of the adult Norwegian population, with underrepresentation of women, poorly educated individuals, and those with lower incomes.

Participant Demographics

Mean age of respondents was 45 years, 45% were female, and the sample was fairly representative of the general population.

Digital Object Identifier (DOI)

10.1186/1471-2458-7-48

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