Who Experiences Mass Marketing Fraud in America?
Author Information
Author(s): DeLiema Marguerite, Gao Siyu, Brannock M Daniel, Langton Lynn
Primary Institution: University of Minnesota Twin Cities
Hypothesis
Older adult fraud victims are less likely to disclose their victimization experiences compared to younger victims.
Conclusion
Diverse, lower income, and isolated older adults are particularly targeted by mass marketing fraud.
Supporting Evidence
- The survey response rate was 23%, with 84% responding by mail.
- Victims' payment envelopes were detained by Postal Inspectors.
- A quarter of victims reported an annual household income of less than $20,000.
- Nearly half of fraud victims reported that they live alone.
Takeaway
This study found that many older people who fall for scams are from different backgrounds and often live alone, so we need to help them recognize and report these scams.
Methodology
The study surveyed a population of fraud victims identified by the US Postal Inspection Service to avoid underreporting bias.
Potential Biases
Self-reports of victimization may lead to biased estimates.
Limitations
The survey relied on a response rate of 23%, which may not fully represent all victims.
Participant Demographics
Participants had an average age of 74, with a diverse racial and economic background.
Digital Object Identifier (DOI)
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