Assessing the automaticity of moral processing: Efficient coding of moral information during narrative comprehension
2008

Understanding How We Process Moral Information in Stories

Sample size: 72 publication 10 minutes Evidence: moderate

Author Information

Author(s): Fionnuala C. Murphy, Gemma Wilde, Neil Ogden, Philip J. Barnard, Andrew J. Calder

Primary Institution: Medical Research Council Cognition and Brain Sciences Unit, Cambridge, UK

Hypothesis

Do readers form mental models that include moral dimensions during narrative comprehension?

Conclusion

Readers take longer to read sentences that describe immoral outcomes compared to moral ones, indicating efficient coding of moral information.

Supporting Evidence

  • Participants took significantly longer to read immoral than moral target sentences.
  • The effect of cognitive load did not interact with the reading times for moral and immoral sentences.
  • Readers form mental models that include moral dimensions without explicit intention.

Takeaway

When we read stories, we quickly understand the moral parts, and it doesn't take a lot of thinking to do so.

Methodology

Participants read stories with moral and immoral endings while their reading times were measured under different cognitive load conditions.

Limitations

The study did not explore the content of moral processing or whether it is under conscious control.

Participant Demographics

Participants were 72 adults, primarily English speakers, with a balanced gender ratio.

Statistical Information

P-Value

p = .004

Statistical Significance

p<0.05

Digital Object Identifier (DOI)

10.1080/17470210802254441

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