Blockchain-Based Solution for Real Comments in E-Commerce
Author Information
Author(s): Le Chengyi, Zheng Ran, Lu Ting, Chen Yu
Primary Institution: School of Business, Ningbo University, Ningbo, China
Hypothesis
How can blockchain technology be used to reduce the prevalence of fake comments and promote authentic feedback in e-commerce transactions?
Conclusion
The blockchain-based real comment mechanism effectively enhances order and transparency within the comment ecosystem, promoting genuine feedback and reducing fake comments.
Supporting Evidence
- The introduction of smart contracts and tokens increased incentives for real comments.
- Blockchain's features help lower informational entropy and promote trust.
- The mechanism encourages buyers to provide genuine feedback.
- Simulation results show that the blockchain mechanism stabilizes the comment environment.
Takeaway
This study shows that using blockchain can help make online reviews more honest and trustworthy, which is good for everyone buying and selling things online.
Methodology
The study constructs a tripartite evolutionary game model and simulates strategy evolution using replication dynamic equation analysis and Matlab software.
Limitations
The study simplifies certain factors for clarity and does not cover mechanisms for all three parties involved in e-commerce.
Digital Object Identifier (DOI)
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