Understanding Intergenerational Collaboration on Xiaohongshu
Author Information
Author(s): Sun Tongxin, Jin Tongtong, Zhang Qiong, Liu Yuanyuan
Primary Institution: Tsinghua University, Beijing, China
Hypothesis
What motivates grandparents and grandchildren to co-create content on social media?
Conclusion
The study found that shared social media accounts foster emotional communication and intergenerational interactions, but also highlight technological disparities.
Supporting Evidence
- Xiaohongshu has seen an increase in older adult users post-pandemic.
- Shared accounts feature content co-created by grandparents and grandchildren.
- The study explored the motivations behind content creation on these accounts.
- Grandparents shared life wisdom while grandchildren introduced them to digital trends.
Takeaway
Grandparents and grandchildren can work together to create fun content online, but sometimes the grandparents need help with technology.
Methodology
Mixed-methods approach including web scraping and interviews.
Limitations
The study involved a small sample size of only four grandparent-grandchild pairs.
Participant Demographics
Participants included grandparent-grandchild pairs actively managing shared accounts.
Digital Object Identifier (DOI)
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