Fairness creams in South Asia—A case of disease mongering?
2006
Fairness Creams and Disease Mongering in South Asia
publication
Author Information
Author(s): Shankar P. Ravi, Giri Bishnu, Palaian Subish
Primary Institution: Manipal College of Medical Sciences
Hypothesis
Are fairness creams in South Asia a form of disease mongering?
Conclusion
Fairness creams exploit cultural preferences for lighter skin and may contribute to harmful body image ideals.
Supporting Evidence
- Fairness creams have been estimated to account for up to 40% of the profits of the cosmetics industry.
- Advertisements create a hierarchy of values based on the notion that 'fairness' is desirable.
- Many leading manufacturers have expanded their product range to include lotions and soaps.
Takeaway
Some people in South Asia want lighter skin, and companies sell creams to help with that, but it can be harmful to how people see themselves.
Potential Biases
The marketing of fairness creams may distort body image perceptions.
Limitations
Controlled studies on the efficacy and safety of fairness creams are lacking.
Digital Object Identifier (DOI)
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