Factors Influencing Consumer Willingness to Use AI-Driven Autonomous Taxis
Author Information
Author(s): Liu Tingyu, Zhang Yizhou, Zhang Mengze, Chen Min, Yu Shangchun
Primary Institution: Department of Economics, Sejong University, Seoul, Republic of Korea
Hypothesis
What factors influence consumers' willingness to use autonomous taxis?
Conclusion
The study found that attitudes, subjective norms, and perceived cost-benefit significantly impact consumers' intention to use autonomous taxis, while perceived risk negatively moderates this relationship.
Supporting Evidence
- Attitudes, subjective norms, and perceived cost-benefit positively influence perceived usefulness and ease of use.
- Perceived risk negatively moderates the relationship between perceived usefulness and intention to use.
- A survey of 427 valid responses was conducted to analyze consumer behavior regarding autonomous taxis.
Takeaway
People are more likely to use self-driving taxis if they think they're useful, easy to use, and safe, but worries about safety can make them hesitant.
Methodology
The study used a structural equation model (SEM) based on survey data from 427 respondents to analyze factors affecting the intention to use autonomous taxis.
Potential Biases
Potential biases may arise from self-reported data and the specific demographic of respondents from Wuhan.
Limitations
The study's findings may not be applicable to regions outside Wuhan, China, and did not fully consider other factors like trust and technological maturity.
Participant Demographics
The sample included 51.05% male and 48.95% female respondents, with the majority aged 20-29 and holding a bachelor's degree.
Statistical Information
P-Value
p<0.001
Statistical Significance
p<0.05
Digital Object Identifier (DOI)
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