Factors Influencing Fans' Spectating Experience in CBA League
Author Information
Author(s): Yu Duan, Fan Hongwei, Zhang Ning
Primary Institution: Institute of Sport Training, Chengdu Sport University, Chengdu, China
Hypothesis
This study explores the complex causal relationships affecting fans' spectator experience in the CBA League.
Conclusion
The study identifies multiple factors that positively influence the satisfaction of fans' spectator experience in the CBA League.
Supporting Evidence
- The study found that Sense, Feel, Think, Act, Relate, and Spectator Service all positively affect spectator satisfaction.
- None of the identified factors were necessary conditions for high satisfaction.
- Six grouping paths for enhancing spectator experience were identified.
Takeaway
This study looks at what makes fans happy when they watch basketball games and how to make their experience better.
Methodology
The study used Structural Equation Modeling (SEM) and Fuzzy-set Qualitative Comparative Analysis (fsQCA) to analyze data from questionnaires.
Potential Biases
Potential bias due to reliance on self-reported data from questionnaires.
Limitations
The study primarily focused on internal factors and did not consider external influences such as economic conditions or public interest in basketball.
Participant Demographics
{"gender_distribution":{"male":67.5,"female":32.5},"age_distribution":{"under_18":3.7,"18-25":63.1,"26-30":25.5,"31-40":5.5,"41-50":2.2}}
Statistical Information
P-Value
p<0.001
Statistical Significance
p<0.001
Digital Object Identifier (DOI)
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